HESTA

DESIGN LEAD/HEAD OF GRAPHICS

2023/2024

Brand identity and product development, illustration for products and promotional materials, design (website, graphics, infographics, textile prints, paper media jewelry), physical display fabrication, CAD work, copy, etc.

Illustration for product

  • Body tee, “Bufftina”, front. 2023.

  • Body tee, “Bufftina”, back. 2023.

  • Body tee, “Alien Annie”, front. 2023.

  • Body tee, “Alien Annie”, back. 2023.

  • Body tee, “Papa Bear”, front. 2023.

  • Body tee, “Papa Bear”, back. 2023.

  • Babydoll tee, “Thriving”. 2023.

  • Babydoll tee, “Rotten”. 2023.

  • Vinyl sticker, “Thriving Sparkle”. 2023.

  • Vinyl sticker, “Good Kitty”. 2023.

DESIGN FOR PAPER GOODS

  • 2024 media kit, front page.

    Models: Lemons, Jordan Hall Underwood. Photography by Max Bigford.

  • 2024 media kit, audience page.

    Models: Jessica Torres, Ash Kolodner, Lemons, Reagan Holiday. Photography by Max Bigford.

  • 2024 media kit, back page.

    Models: Ash Kolodner, Reagan Holiday. Photography by Max Bigford.

  • Page from 2024 lookbook.

    Models: Reagan Holiday, Lemons, Jordan Hall-Underwood. Photographed by Max Bigford.

  • Promotional poster for shop opening. With original illustration. 2023.

  • Promotional poster for shop opening. With original illustration. 2023.

  • Thank you card for customer packages. With original illustration. 2023.

  • Business cards for promotion and distribution. 2023.

  • First page of size chart “Babydol Printed Tees”. 2023.

  • Size chart/care instructions for denim pants. 2023.

PRINT DESIGN

  • Newspaper print for dressing room curtain. All text is from self-written brand manifesto. 2023.

  • Textile print for brand use. 2023.

  • Logo repeat print for the back of jewelry carding, etc. 2023.

  • Textile print for brand use. 2023.

JEWELRY AND CUSTOMIZATION

  • “Knot Today” earring on mannequin. Stainless steel. 2024.

  • Chain skirt. Shown at the KRATER runway show at the House of Yes for New York Fashion Week.

    Model: Ray Wu. Photographed by Abigail Tulenko. 2024.

  • Studding and customization on halter top. Shown at the Krater fashion show at the House of Yes for New York Fashion Week.

    Model: London Keller. Photographed by Desdemona Dallas. 2024.

  • “Carabiner Ruff” and “Rotten Tee”.

    Model: Jordan Hall Underwood. Photographed by Max Bigford. 2023.

  • Studding and customization on outfit. Shown at the Dapper Q runway show at the Brooklyn Museum for New York Fashion Week.

    Model: Tess Kim. Photographed by Grace Chu. 2023.

  • Studding and customization on top and skirt. Shown at the Dapper Q runway show at the Brooklyn Museum for New York Fashion Week.

    Model: Ver. Photographed by Grace Chu. 2023.

  • Studding and customization on outfit. Shown at the Dapper Q runway show at the Brooklyn Museum for New York Fashion Week.

    Model: Evangeline. Photographed by Grace Chu. 2023.

  • Vest customized for client. With paper HESTA hangtag. 2023.

  • Hat customized for store display/runway use. Used in multiple runway shows. 2023.

CAD Work

  • CAD of “Cropped Babydoll Tee”, front and back. 2024.

  • CAD of “Utility Battle Vest”, front and back. 2023.

  • CAD of “Corset Halter”, style A, front and back. 2023.

  • CAD of “Corset Halter”, style B, front and back. 2023.

  • CAD of “Sailor Doom Skirt”, front and full. 2023.

  • CAD of “Wide Leg Butthuggers”, front and back. 2023.

INTERIOR DESIGN

Store display and window design. 2023.

Bathroom/toilet seat/trash can design and fabrication. 2023.

Dressing room curtain design. 2023.